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Okay, I know this is a controversial take, but I need to vent. Everyone keeps screaming that "ITV is dead" because of the leaps, the saas-bahu fights, and the endless remarriage tracks. But after binging some old episodes of Kyunki Saas Bhi Kabhi Bahu Thi over the weekend, I’m starting to think our nostalgia glasses are too thick.

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Dedicated threads discuss Broadcast Audience Research Council (BARC) ratings, often influencing whether a show stays on air or gets axed prematurely. Key Platforms in the Ecosystem Okay, I know this is a controversial take,