MSI (Microsoft Installer) files allow silent installation, uninstallation, customization via transforms (MST), and centralized deployment through Active Directory or Intune. Many apps still ship as vanilla .exe wrappers (e.g., Setup.exe, InstallShield, InnoSetup), which lack these enterprise features.
If you manage hundreds of apps, supplement with EMCO for its bulk tools. Avoid online converters and cheap repackagers – they’ll waste more time debugging broken installs than you save on the license. best exe to msi converter