Specific spikes around events like Black Friday, Mother’s Day, or industry-specific trade shows.
Look at the "Ad History" or "Monthly Spend" charts of the top 3 competitors. how to determine seasonality in a new sem account
By following these steps, you'll be able to identify and account for seasonality in your SEM account, ensuring more effective campaign optimization and improved ROI. Specific spikes around events like Black Friday, Mother’s
If the client is in retail, you know Black Friday exists. If they are in B2B SaaS, you know December is dead (budgets are spent) and January is explosive (new budgets). how to determine seasonality in a new sem account
