Paying for a flight with frequent-flyer miles or using "points" for a hotel stay.
When a business struggles, it is often because there is a disconnect between these two elements. marketing delivering and exchanging offerings
Exchange is the act of obtaining a desired object from someone by offering something in return. While we usually think of this as , modern marketing views exchange much more broadly. Paying for a flight with frequent-flyer miles or
A true "delivery" of value includes being there if the customer needs service or troubleshooting later. marketing delivering and exchanging offerings
Traditionally, logistics and supply chain management were viewed as operational back-office tasks—separate from the "sexy" world of marketing. That view is obsolete.