A product can be easily copied by a competitor. If you create a great coffee maker, another company can build one with the exact same specs. 2. What is a Brand?

Here is a structural blueprint for a high-impact 10-slide deck.

🔗 [Insert Link]

A split screen. Left side is a physical object (e.g., a soap bar). Right side is a conceptual cloud (colors, feelings, reputation). Bullet Points: