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This study seeks to address the gap by answering the following research questions (RQs):

| Step | Predictor | β | ΔR² | p | |------|-----------|---|------|---| | 1 | Age, Gender, Income | — | 0.03 | ns | | 2 | Brand Authenticity | 0.31 | 0.10 | <0.001 | | 3 | Presence | 0.24 | 0.08 | <0.01 | | 4 | Influencer Credibility | 0.35 | 0.12 | <0.001 | | 5 | Feature Preference (Wellness vs. Entertainment) | 0.18 | 0.04 | <0.05 |