Clv — Vector Magic 2021

In this model, every customer is plotted on a vector trajectory. This allows for .

Instead of targeting "Females 25-34," marketers target "Vectors with +20% velocity." This allows for real-time bidding adjustments in ad platforms. If a user's vector turns negative, ad spend on that user is instantly halted. clv vector magic

“Vectors make CLV continuous, personal, and dynamic – that’s the magic.” In this model, every customer is plotted on