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Haruna Noa’s entrepreneurial spirit materializes most concretely in , a startup incubator focused on “creative tech.” The venture supports developers building tools for immersive performance—haptic suits, mixed‑reality stages, and blockchain‑based fan tokens. In 2024, Noa Labs secured a „2 billion (≈ US $13 million) Series A investment from the venture arm of Sony Music Entertainment, underscoring the industry’s confidence in her vision.

: Releasing photo books and physical collectibles that appeal to dedicated collectors. haruna noa

: Born in Mie Prefecture, Japan, she entered the entertainment industry in the late 2010s. : Born in Mie Prefecture, Japan, she entered

Her sophomore album, (2018), marked a decisive stylistic shift. By weaving traditional shamisen samples, field recordings of Ishikawa’s coastal winds, and glitch‑infused synths, Noa coined the term “neo‑folktronica” to describe a sound that honors heritage while embracing the aesthetic of glitch art and digital deconstruction. Tracks such as “ Wave‑Code ” and “ Silk Circuit ” received critical acclaim from both NME and The Japan Times , highlighting her ability to translate regional folklore into a universal, technologically‑inflected language. Tracks such as “ Wave‑Code ” and “

Haruna Noa’s entrepreneurial spirit materializes most concretely in , a startup incubator focused on “creative tech.” The venture supports developers building tools for immersive performance—haptic suits, mixed‑reality stages, and blockchain‑based fan tokens. In 2024, Noa Labs secured a „2 billion (≈ US $13 million) Series A investment from the venture arm of Sony Music Entertainment, underscoring the industry’s confidence in her vision.

: Releasing photo books and physical collectibles that appeal to dedicated collectors.

: Born in Mie Prefecture, Japan, she entered the entertainment industry in the late 2010s.

Her sophomore album, (2018), marked a decisive stylistic shift. By weaving traditional shamisen samples, field recordings of Ishikawa’s coastal winds, and glitch‑infused synths, Noa coined the term “neo‑folktronica” to describe a sound that honors heritage while embracing the aesthetic of glitch art and digital deconstruction. Tracks such as “ Wave‑Code ” and “ Silk Circuit ” received critical acclaim from both NME and The Japan Times , highlighting her ability to translate regional folklore into a universal, technologically‑inflected language.