Wicked - Clout [best]

In the 21st century, the definition of "clout" has shifted from physical force to social influence. Today, clout is the currency of the digital age. It refers to:

Create a backstory that is slightly larger than life. You don't have to lie, but you should curate. Highlight your wins and your struggles, but frame them as battles you won, not things that happened to you. wicked clout