Frame Studio is a user-friendly tool that allows users to design and apply custom frames to their Facebook profile pictures. The tool offers a wide range of frame templates, shapes, and designs that users can choose from, or they can create their own custom frames using a variety of shapes, colors, and patterns.
Frame Studio was the "printer paper" of AR: basic, functional, and forgettable. It didn't compete with TikTok’s advanced effects or Snapchat’s Lenses, but it served a niche purpose for static branding. By late 2021, whispers began that Meta would eventually absorb it into Spark AR—which later happened in 2022/2023. frame studio facebook 2021