The COVID-19 pandemic served as an accelerant for a trend that was already bubbling. When theaters shut, Bollywood moved online. While theaters have reopened, the "Straight-to-Digital" release strategy remains robust.
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Watching a Bollywood movie online is technologically distinct from watching Western cinema due to the "Jugaad" (innovative workaround) nature of the Indian consumer. The COVID-19 pandemic served as an accelerant for
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A: Rarely. Most major Bollywood films have an exclusive 4–8 week theatrical window before OTT release.
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