Keith M. Hearit Crisis Communication Management: Applying Theory To Real Cases //free\\ Jun 2026

At the heart of Hearit’s research is the concept of . When a company faces a crisis—whether it’s a product recall, an environmental disaster, or executive misconduct—it suffers a "legitimacy gap." This is the space between what the public expects and how the organization has actually behaved.

The implied accusation was that Johnson & Johnson prioritized profits over safety. At the heart of Hearit’s research is the concept of

The book provides numerous real-world examples and case studies to illustrate the application of theoretical concepts, including: an environmental disaster

Hearit discusses several theoretical frameworks that underpin crisis communication management, including: At the heart of Hearit’s research is the concept of