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Today’s modern production homebuilder offers a "design studio" experience. While you cannot move the kitchen island (structural), you can choose from 15 granite colors, 30 cabinet fronts, and 200 light fixtures. This model gives buyers the feeling of custom without the chaos of custom.

But to the production builder, this is . By standardizing structural elements (roof trusses, foundation layouts, plumbing stacks), the builder avoids costly change orders and delays. The magic trick is shifting the customization away from structure and into finishes . the production homebuilder