Xritecolorassistant [2021] Link

Most consumer laptops ship with generic display profiles that cause oversaturated reds, washed-out blues, or incorrect white balances. Lenovo addresses this by calibrating individual panels at the factory using X-Rite Factory Display Calibration (FDC) .

If you open your Task Manager and see XRCtl.exe or a service related to X-Rite, it is not malicious software (bloatware in the traditional sense). It is a legitimate process ensuring your display is rendering colors correctly. xritecolorassistant