Madagascar became a for several strategic reasons:

These penguins are the main characters in the spin-off movies, Penguins of Madagascar and Madagascar: Escape 2 Africa, and also have their own TV series, The Penguins of Madagascar.

Overall, the Madagascar Pirates are a hilarious and lovable addition to the franchise. While they might not be the most complex or nuanced characters, their comedic antics and memorable personalities make them a joy to watch. So grab some popcorn, sit back, and enjoy the pirate-y fun!