In 2022, the studio doubled down on its reputation for "Pornochic." Unlike the "gonzo" style prevalent in the US market, Dorcel focused heavily on aesthetics. The films released this year featured elaborate costumes, luxurious mansions, and a strong emphasis on female pleasure and voyeurism. The direction style remained sophisticated, often blurring the line between mainstream cinema and adult content.
was the year the brand stopped being just “fancy porn” and started being cinéma érotique — for better or worse. It alienated viewers who wanted pure arousal but earned respect from critics who saw it as the last bastion of narrative, lighting, and sound design in an industry dominated by algorithmic content. marc dorcel 2022
Utilizing luxurious villas, high-end hotels, and exotic travel locales (such as the Dorcel Airlines series). In 2022, the studio doubled down on its
A title within the popular Luxure series, which focuses on narratives of marital infidelity and exploration. was the year the brand stopped being just
Beyond film, the company continued to leverage its name as a luxury brand:
A major part of the 2022 branding revolved around the exclusive actresses signed to the label.