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Matomo Utm Parameter Page

: Instead of manual typing, use the official Matomo Campaign URL Builder to avoid syntax errors.

mtm_ values if both are present. For detailed information on implementing campaign tracking, visit Matomo . Matomo +2 AI can make mistakes, so double-check responses Copy Creating a public link... You can now share this thread with others Good response Bad response 3 sites How to build campaign tracking URLs FAQ - Reports - Matomo How Matomo manages MTM and UTM parameters in one URL * When constructing URLs that contain both MTM and UTM parameters for the sam... Matomo How do I customise the Matomo Campaign parameters? FAQ - How to Table of contents. ... Matomo detects campaign names and keywords through a set of default parameters for campaign tracking. The r... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo 3 sites How to build campaign tracking URLs FAQ - Reports - Matomo How Matomo manages MTM and UTM parameters in one URL * When constructing URLs that contain both MTM and UTM parameters for the sam... Matomo How do I customise the Matomo Campaign parameters? FAQ - How to Table of contents. ... Matomo detects campaign names and keywords through a set of default parameters for campaign tracking. The r... Matomo Does Matomo support Google Analytics campaign parameters? FAQ Matomo detects URLs tagged with Google Analytics campaign parameters. By default, Matomo offers two dimensions for campaign tracki... Matomo Show all matomo utm parameter

| Parameter | Required | Purpose | Example Value | |-----------|----------|---------|----------------| | utm_source | Yes | Identifies the traffic origin (platform, publisher, partner) | google , facebook , newsletter | | utm_medium | Yes | Identifies the marketing channel or distribution method | cpc , email , social , affiliate | | utm_campaign | Yes | Identifies the specific promotional campaign | spring_sale_2025 , product_launch | | utm_content | No | Differentiates similar content or CTAs within the same ad/campaign | button_sidebar , textlink_footer | | utm_term | No | Identifies paid search keywords (primarily for Google Ads) | matomo+analytics+pricing | : Instead of manual typing, use the official

Tracking Success: The Ultimate Guide to Matomo UTM Parameters Matomo +2 AI can make mistakes, so double-check

Implementing UTM tracking in Matomo requires no code changes beyond standard tag insertion—just discipline and a naming convention. Pair it with Matomo’s Goals and Ecommerce tracking, and you have an enterprise-grade marketing analytics solution under your complete control.

solve this problem. They are short text tags added to the end of a URL. When a user clicks that link, the tags are sent to your analytics platform—in this case, Matomo (formerly Piwik).

: If you need to track more than two campaign dimensions (like Campaign ID or Content), ensure you have the MarketingCampaignsReporting plugin installed from the Matomo Marketplace.