Marketing 1.0 !!hot!! Jun 2026

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 3.0: From products to customers to the human spirit. John Wiley & Sons.

In the evolution of commerce, there was a time when the customer was an afterthought. This was —a philosophy driven not by feelings, relationships, or data, but by the physical product itself. marketing 1.0