The brand has expanded beyond loose furniture to offer a "Total Living" concept, including wall units, lighting, and accessories (textiles and decor items). This allows the brand to capture a larger share of the customer's wallet and ensures brand loyalty beyond a single purchase.
operates through a mix of high-end physical showrooms and a vast network of authorized retail partners globally. ethnicraft store
Ethnicraft’s origins trace back to 1995, founded by entrepreneurs . The venture began with the import of ethnic furniture pieces, which inspired the brand's name. However, the founders quickly pivoted from importing to designing and manufacturing their own collections, focusing on the inherent beauty and durability of solid wood. The brand has expanded beyond loose furniture to
In an industry frequently criticized for deforestation and waste, Ethnicraft has positioned itself as a proactive leader in sustainability. Ethnicraft’s origins trace back to 1995, founded by