This proved that whiteboard animation isn't just for tech startups or educational non-profits; it works for serious financial institutions too.
Whiteboard animation (often called "video scribing" or "doodle video") is a video style that simulates an artist drawing on a whiteboard in real-time. Viewers watch the hand of the illustrator create the story right before their eyes.
Here are some popular tools for creating whiteboard animation videos:
Tech companies also frequently use this style for "explainer" videos. Dropbox and UPS have famously used hand-drawn styles to humanize their brands. Instead of showing complex software interfaces or logistics networks, they used simple characters and icons. This approach builds trust because it feels personal and transparent, like a colleague explaining an idea on a napkin.
This proved that whiteboard animation isn't just for tech startups or educational non-profits; it works for serious financial institutions too.
Whiteboard animation (often called "video scribing" or "doodle video") is a video style that simulates an artist drawing on a whiteboard in real-time. Viewers watch the hand of the illustrator create the story right before their eyes.
Here are some popular tools for creating whiteboard animation videos:
Tech companies also frequently use this style for "explainer" videos. Dropbox and UPS have famously used hand-drawn styles to humanize their brands. Instead of showing complex software interfaces or logistics networks, they used simple characters and icons. This approach builds trust because it feels personal and transparent, like a colleague explaining an idea on a napkin.
