: Over 90% of young moms engage with social media daily, using platforms like Instagram and TikTok not just for scrolling, but for discovering new products and "mom-hacks".
Gone are the days when being an Ibu Rumah Tangga (housewife) meant a life confined to the kitchen, the posyandu (community health post), and afternoon soap operas. Enter the —millennial and Gen-Z mothers who have traded frumpy house dresses for curated athleisure, turned breastfeeding into a coffee-shop social event, and transformed parenting content into a full-fledged entertainment genre. memek ibu ibu muda