During the late 1990s and early 2000s, the Malayalam film industry underwent a "dark phase" where mainstream stars struggled and theaters faced declining audiences.
Mallu Masala, also known as Malligai Masala or Jasmine Masala, is a popular Indian spice blend originating from the southern region of India, particularly in the states of Kerala and Tamil Nadu. The name "Mallu" is a colloquial term used in some parts of India to refer to people from Kerala. This masala blend is a staple in many Indian households, particularly in South Indian cuisine, and is used to add flavor and aroma to various dishes. mallu masala