The decision to launch in Germany first was strategic. At the time, Europe was ahead of North America in mobile network adoption (particularly GSM). Partnering with D2 Vodafone allowed RIM to test the "always-on" email concept on a mature network before rolling it out across North America.
And that was revolutionary.
What made its location significant was the infrastructure. The 850 was not a cellphone. It was a operating on the Mobitex network, a dedicated data network that had been built for reliable, low-bandwidth communication. In the late '90s, coverage in North America was good, but the "location" of the BlackBerry experience was always a few minutes behind. You couldn't make calls. You couldn't browse the web. What you could do was receive your corporate email in real-time—anywhere. blackberry 850 introduction 1999 location
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The decision to launch in Germany first was strategic. At the time, Europe was ahead of North America in mobile network adoption (particularly GSM). Partnering with D2 Vodafone allowed RIM to test the "always-on" email concept on a mature network before rolling it out across North America.
And that was revolutionary.
What made its location significant was the infrastructure. The 850 was not a cellphone. It was a operating on the Mobitex network, a dedicated data network that had been built for reliable, low-bandwidth communication. In the late '90s, coverage in North America was good, but the "location" of the BlackBerry experience was always a few minutes behind. You couldn't make calls. You couldn't browse the web. What you could do was receive your corporate email in real-time—anywhere.
