By providing a platform for artists who didn't fit the "radio-ready" mold, iHipHop helped sustain the underground scene during a time of intense commercialization. It allowed the culture to remain a space for "countercultural" ideas to propagate, offering a voice to those challenging racial inequality and social norms.
: A unique 12" blue vinyl featuring RZA, MF Doom, and Aesop Rock.
Best for: Underground and emerging hip-hop artists who want wide distribution + culture-specific marketing.



