The impact of these haircuts on Indian society cannot be overstated. Before Kohli, the "gym look" for Indian men was often rudimentary, and hairstyling was frequently viewed as purely functional. Kohli normalized the idea of male grooming. By sporting trendy, sometimes edgy hairstyles on the global stage, he gave millions of young Indian men the confidence to express themselves through their appearance. He helped dismantle the stereotype that a "real man" should be indifferent to his looks. Barbers across the country can attest to the "Kohli effect," where a single match appearance by the star dictates the requests in the barber’s chair for the following week.