"We cover the classics—red carpets, music drops, and celebrity interviews," Jessica notes. "But we also treat a Sunday meal prep as entertainment. We treat a closet reorganization as a show. If it brings joy or distraction to your day, it falls under our umbrella."
Tribalism: Humans love to pick sides. Joining a digital "movement" against a specific entity provides a sense of belonging to an in-group.
For now, Jessica Lynn and her team are focused on one goal: proving that lifestyle content doesn't have to be shallow to be entertaining.