However, it was the release of Arya 2 (dubbed in 2010) that cemented his status as a demigod in Kerala. The film was a massive commercial success in its dubbed avatar, with the song "Ringa Ringa" becoming an inescapable anthem across the state. This success revealed a specific appetite within the Malayali market for Allu Arjun’s specific brand of heroism—a blend of swag, dance prowess, and emotional vulnerability. Unlike other Telugu heroes who were often viewed through a lens of novelty or exaggerated action, Allu Arjun became a familiar face, affectionately nicknamed "Mallu Arjun" by his Kerala fanbase.
The actor's journey in Kerala began in 2006 with the dubbed release of . At a time when the Malayalam industry was missing a typical youthful, high-energy romantic hero, Allu Arjun’s screen presence, stylish outfits, and exceptional dancing skills filled a significant void.
His filmography in Malayalam includes some of the biggest commercial hits in the state's dubbed movie history: Movie State : Dubbed | Actors : Allu Arjun