The current era is defined by icons who have refused to "fade quietly into the background".
Smith, S. L., Choueiti, M., & Pieper, K. (2021). Still Running: On-Screen and Behind-the-Scenes Representation of Women Over 40. Annenberg Inclusion Initiative, USC.
Despite these challenges, there are signs of progress. Many mature women are now taking on leading roles in film and television, showcasing their talent and versatility. Actresses like Judi Dench, Helen Mirren, and Meryl Streep have demonstrated that women can continue to have successful careers well into their 50s, 60s, and beyond.
Historically, mature women in entertainment and cinema have faced limited roles and stereotyping. They were often relegated to supporting roles or portrayed in stereotypical ways, such as the "caring mother" or the "seductive older woman." However, in recent years, there has been a shift towards more diverse and complex representations of mature women.
“Ageing, Gender and Media: A State-of-the-Field Review”