Here are a few options for a post about "OTT Movies Malayalam," tailored for different platforms like Instagram, Facebook, or a Blog.
The concept of OTT platforms has been around for a while, but it wasn't until the mid-2010s that they started gaining traction in the Malayalam film industry. The first OTT platform to launch in Malayalam was Amrita TV's OTT platform, Amrita TV On Demand, later in 2015. However, it was AmazonePrime, a global e-commerce giant, that made a significant impact with its foray into the Malayalam film industry in 2017. This was followed by the launch of other popular OTT platforms, such as Netflix, Hotstar, and SonyLIV.