These activities relate to the designing, making, and delivering of a product in substantial quantities or of superior quality. Production is the dominant activity in manufacturing business models.

Outsourcing is fine, but the Key Activity remains your responsibility. You can outsource shipping (logistics), but "managing the supply chain" is still your internal Key Activity. Never outsource the activity that gives you your competitive advantage.

These involve finding new solutions for individual customer issues. This model dominates service firms, hospitals, and consultancies. The key here is knowledge management and continuous training .

Every activity listed should directly support your value proposition. If an activity doesn't help deliver value to the customer, it may not be "key." Identifying Your Own Key Activities

These are not your everyday tasks (like answering emails); these are the strategic operations that define your competitive advantage.