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Popular media is no longer just "the big hits." It’s composed of millions of micro-niches, from ASMR and "BookTok" to hyper-specific gaming walkthroughs. 3. The Influence of Algorithmic Curation

Moving from watching a screen to being inside the story. xxxtiktok.com

For most of the 20th century, popular media operated as a "monoculture." A handful of channels (ABC, CBS, NBC), major movie studios (Universal, Warner Bros.), and national newspapers dictated what was popular. On a given Monday morning, 40 million Americans might have discussed the same episode of M A S H* or Friends . Popular media is no longer just "the big hits