is an American manufacturer and online retailer of aftermarket accessories for pickup trucks, Jeeps, and off-road vehicles . Headquartered in Ann Arbor, Michigan, the company operates as a vertically integrated organization, combining manufacturing, product design, and an e-commerce platform. In 2022, the company underwent a major rebranding, transitioning its corporate name from Truck Hero to RealTruck to better align its identity with its consumer-facing digital brand.
The company was founded in 1997 by Mark R. Levinson as , an online retailer of automotive aftermarket parts. In 2008, the business rebranded to RealTruck to focus specifically on the growing pickup truck segment. The new name reflected the company’s shift toward a community-oriented brand identity, targeting truck enthusiasts. realtruck wikipedia