If you have spent any time on Indian social media in the last few months, you might have noticed a strange new buzzword making the rounds in professional circles and meme pages alike. It’s not a new AI tool, nor is it a groundbreaking management strategy.
At first glance, the term sounds jarring. It mixes the formal corporate world of PowerPoint presentations with a colloquial Hindi word for underwear. But behind the snickers and the viral tweets lies a fascinating case study on startup culture, marketing desperation, and how the internet redefines modern business. chaddi ppt