Justin Bieber's journey to stardom began on YouTube, where he started posting videos of himself singing covers of popular songs in 2007. His talent and charisma quickly caught the attention of Scooter Braun, a talent manager who would eventually become his mentor and close friend. Braun helped Bieber secure a record deal with Island Records and arranged for him to meet with Usher, a renowned R&B singer who would later become a key figure in his career.
Looking back, My World is arguably the most influential teen-pop debut of the digital age. It launched "Bieber Fever," a phenomenon that dictated pop culture trends for half a decade. It proved that a social media following was a currency as valuable as radio play. album justin bieber my world