If you grew up in North America in the 1970s, 80s, or early 90s, you likely have a specific memory etched into your brain. It involves walking into a spartan retail store with rows of Catalogue Browsers—those angled desks with the attached pens. You would flip through the glossy, newsprint pages, find the item you wanted, fill out a small slip of paper, and hand it to a clerk. Minutes later, a conveyor belt would rumble, a door would open, and your item would appear.
Some common consumer distribution channels include: consumer distributing
During this era, the catalogue was a trusted friend. It was how people compared prices before the internet. If you wanted to know the standard price for a microwave, you checked the Consumer Distributing catalogue. If you grew up in North America in
There are several types of consumer distribution channels, including: Minutes later, a conveyor belt would rumble, a
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