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In the early days of the mainstream internet, a young entrepreneur named Maya wanted to launch a blog about vintage wristwatches. She had the passion, the photography skills, and a dusty collection of Omega and Rolex ads from the 1960s. But she had a problem: no one could find her site.

Her tech-savvy friend, Leo, agreed to help. Over coffee, he drew three boxes on a napkin. "Maya," he said, "you need to understand three things: the , the Pollster , and the Elder ." «google pagerank» «alexa rank» «domain age»