Gds Transport Font

While Arial is a standard web font, the GDS wanted a typeface that was singular to the government brand. GDS Transport allows the government to present a unified visual identity across all departments (such as HMRC, the DVLA, and the Home Office), reinforcing the idea that these are official, secure, and reliable services.

| Feature | GDS Transport | Helvetica | Arial | Open Sans | | :--- | :--- | :--- | :--- | :--- | | | Safety/Clarity | Marketing | Cheap Clarity | Web Body | | Dyslexia Friendly | Excellent | Poor | Moderate | Good | | Screen Rendering | Optimized | Sharp but rigid | Acceptable | Soft | | Personality | None (Government) | Swiss Confidence | None (Lazy) | Friendly | gds transport font