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This statement is deceptively simple. It contains three core pillars that define every product, service, and strategic decision Sony makes today.
Sony’s mission statement is: " Fill the world with emotion, through the power of creativity and technology ." This statement reflects a shift from a product-centric focus to an experience-centric one, emphasizing the "Kando" (emotion) they aim to provide to their customers. Here is a review of the statement based on clarity, inspiration, and strategic alignment: Review Highlights Emotional Resonance
Sony was in crisis (losing billions of dollars, outcompeted by Apple and Samsung). Under CEO Kazuo Hirai (and later Kenichiro Yoshida), Sony realized it had lost its identity. The 2013 mission statement was a :
"To fill the world with emotion, through the power of creativity and technology."